SEM Articles

SEM Articles

Discover our selection of SEM articles, written by experts based on their experience and knowledge in the field.

Paid search engine optimization is one of the fundamental pillars of digital marketing. SEM stands for Search Engine Marketing, and although it originally referred to all digital marketing actions oriented to search engines, today it is related to search engine advertising. Find out everything you need to know with our SEM articles.

In order for SEM campaigns to be highly profitable, it is important to take into account several aspects:

  • Continuous work: campaigns, ads and keywords, both search terms and negative ones, must be constantly reviewed. Campaigns must be entered into and monitored on a daily basis.
  • Study: it is important to know the market in which we are going to work, since each sector is different.
  • Platforms: Google Ads and Bing Ads are the most popular platforms, especially the former. It is important to diversify the budget correctly so as not to put all your eggs in one basket.

With our SEM articles you can discover a passionate world, with which you can get a great return on your investment in the digital world.

Trust DigitAlvar, an agency with extensive experience in the online world, especially in paid search engine optimization. We have managed campaigns for companies from different sectors and of different sizes.

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