Discover Google Data Studio

The revolution in data analysis with Google Data Studio

In a digital world where data is the most valuable currency, the ability to interpret and use it to our advantage has become an essential skill. We’re talking about analytics, but not just any analytics, we’re talking about what Google Data Studio provides, the data visualization tool that is revolutionizing how companies and professionals perceive and transform their information.

Have you ever imagined having the power to make informed decisions based on concrete data presented in understandable and attractive visual formats? Well, stop imagining because that’s now possible and just a couple of clicks away. With Google Data Studio, boring and complicated reports become dynamic and customizable stories that will allow you to deeply understand the behavior of your business and your audience.

Join us on this journey with the digital marketing agency in Oviedo to discover how Google Data Studio can become your strategic ally, helping you simplify data analysis and optimize your decision-making. Welcome to the future of analytics: intuitive, interactive, and powerfully effective.

What is Google Data Studio?

Google Data Studio is a free tool from Google that allows visualizing data through easy-to-understand reports and dashboards. These data are extracted from Google marketing sources and other external tools.

This service, which is part of the Google Analytics 360 suite, allows you to connect a wide variety of data sources and create customized dashboards with an easy-to-use interface. You can connect and extract data from various sources such as Google Sheets, BigQuery, SQL, Excel, and many more.

Furthermore, Google Data Studio is collaborative, meaning you can work on a report with other members of your team simultaneously, similar to how you do in Google Docs or Sheets. This promotes fluid communication and streamlines the decision-making process in any business.

In summary, Google Data Studio is a powerful tool for any professional or company that needs to analyze, interpret, and present data in an understandable way, thus optimizing decision-making based on accurate and up-to-date information.

How Does Google Data Studio Work?

The operation of Google Data Studio involves collecting data from different platforms so that charts, tables, and other types of visual representation resources can be created. This allows working with metrics and dimensions to create dashboards that align with business objectives.

We can differentiate four main blocks within its operation:

Data Integration

Use data connectors to collect information from other platforms to consolidate everything into one tool. You can choose the data sources to connect, such as Google Analytics, Google Ads, Google Search Console, Google My Business, Bing Ads, HubSpot, etc.

Data Transformation

The next step Google Data Studio takes is to transform raw data into more comprehensive and meaningful information.

The goal is to transform this data into elements that are simpler and provide information to the tables. The tool offers Explorer, which helps work with the data, adding dimensions, applying mathematical functions, custom formulas, etc.

This way, we can familiarize ourselves with the tool, and the more marketing analytics experience we add, the better data we can obtain to generate intelligence.

Data Organization

When visualizing data, it is done through reports and dashboards. These data have been transformed into charts, tables, maps, and other concepts that allow conveying information in a more attractive and understandable way.

When creating the panels, we can customize them to our style by adding logos, icons, and images, as well as changing the text fonts and editing properties to give our identity in data. Among the alternatives within Google Data Studio to create reports are:

  • Tables
  • Pivot tables
  • Bar charts
  • Pie charts
  • Maps
  • Areas

Sharing Data

The last step in using the tool is to share the data and reports, inviting other users to view the dashboards and even edit them.

Team members can also work on the same reports, with changes automatically saved, aiding real-time collaboration.

Creating a Report in Google Data Studio

To create a report in the tool, click on the “Create” button and choose the “report” option. Then, follow these steps:

  • Add data source: Choose the connector from which you want to extract the data.
  • Add widgets with metrics and dimensions: You can add the metrics you find interesting for the report in the “add field” or “add parameter” section.
  • Edit the visual layout of the report: Here, you can edit the colors, themes, and other visualizations of the report. There are various chart options available, including text boxes to explain data or modifying the canvas size. You can also change the date range of the data, apply a filter controller, or choose the theme you want to give a different style.
  • Include external content: It’s possible to add links to external files like Google Docs, Google Sheets, or online videos within the report.
  • Share the report: By sharing the report, other users can access it. You can enable link sharing so that anyone in the organization can view the tool’s information.

Advantages of Google Data Studio

Google Data Studio offers several advantages that make it stand out as one of the best data visualization and analysis tools. Here are some of the key advantages:

  • Integration with Google and other data sources: Google Data Studio can connect with a wide variety of data sources, including all Google tools (Google Analytics, Google Ads, YouTube, Search Console, etc.), SQL databases, CSV and Excel files, and even third-party services through connectors.
  • Customization: It allows customization of reports and dashboards to suit your needs and brand aesthetics. You can select from various chart types, change colors, sizes, font styles, and organize information as you prefer.
  • Interactivity: Generated reports are interactive, allowing users to filter and segment data in real-time. This enables exploring data in a more in-depth and dynamic way.
  • Real-time collaboration: Like other Google tools, it enables real-time collaboration. Multiple users can work on the same report simultaneously, facilitating teamwork and speeding up decision-making.
  • Free: Unlike other data visualization tools, Google Data Studio is completely free. This makes it an attractive option for small and medium-sized businesses seeking valuable insights from their data without a significant investment.
  • Easy sharing: Reports can be easily shared by simply sending a link, similar to sharing a Google Docs document or a Spreadsheet. They can also be embedded on web pages.
  • Real-time data access: Depending on the data source, you can access updated information in real-time. This is particularly useful for making quick decisions based on what is happening at that precise moment.

In summary, Google Data Studio is a robust and accessible tool that allows businesses and professionals to turn data into easily digestible and actionable information, thus optimizing decision-making.

Discovering Google Data Studio

Below, we will demonstrate the functionality of Google Data Studio step by step, making its use simple and intuitive, enabling you to create a report quickly.

Signing in to Google Data Studio

You must have a Google account, preferably using the same one as Analytics, Search Console, or Google Ads.

Exploring the Data Studio dashboard

If you have experience with Google Docs, Sheets, or Drive, this panel will be very familiar.

  1. Reports: This is where we can access all reports.
  2. Data sources: This option allows us to list all the connections we have created between Data Studio and the original data sources.
  3. Explorer: This tool helps to experiment and modify the chart without manipulating the report.
  4. Product overview: This takes us back to the “Overview” tab.
  5. Image gallery: This is the collection of templates and examples.
  6. Connect to data: We can add data sources, starting with Analytics or Search Console.

It will ask us to authorize the connection, and once done, we need to select the account, property, and view. We will see a menu listing all the fields of the Analytics account, and in this step, we can take many actions, such as adding new fields or duplicating existing ones.

Google Data Studio will ask if we want to add a new data source to the report, and it makes it easy to compare chart types with some helpful illustrations. The dimension section refers to the date, and it is possible to change it to any dimension such as time, year, hour, etc.

The tool will automatically select a metric, but we can change it to whichever we desire. Sometimes, the table format may need some adjustments, and for that, we need to dedicate some time.

If we want to see the changes, we must click on “View,” and it will switch to edit mode.

With these steps, we create the first report in Google Data Studio, ready to share.

Using Google Data Studio templates

The templates offered by Google Data Studio are interesting, where we can find a large selection, including GA Behavior Overview, Paid Channels Mix Report, Website Technical Performance, etc.

  • Publishing the report: If we want others to see our analysis skills, it is interesting to share it. It is important not to share confidential information and to create an incredible report that impresses the audience and adds context, providing explanations that the page requires about what we are measuring with subtitles and instructions.
  • Connecting with more than 150 sources: It is possible to bring data sources owned by Google to Data Studio, but we also find over 120 partner connectors.
  • Creating your own report theme: It doesn’t matter if the report is for internal or external parties; what matters is that it looks good and is effective. To adjust the style, we must click on “Theme and layout” in the toolbar. Any changes made apply throughout the entire report, so we should choose the font, color, and any other style aspect only once.
  • Insert external content: With the option to insert a URL, we can insert Google Docs, Google Sheets, YouTube videos…
  • Schedule report delivery: With the Scheduled Report function, interested parties can view the information periodically.
  • Download reports: If you do not want to schedule report delivery, you have the option to download it in PDF format.
  • Embed the report: Google Data Studio also allows you to display the report on the company website or portfolio, highlighting the results obtained for the client or project.
  • Add date ranges: This gives the audience more freedom to choose the dates they want to view the information.
  • Add filter controls: Filter controls provide even more freedom because they apply different settings to each report on the page. If someone filters on a specific category, we can view the requested information.
  • Create interactive chart filters: Interactive chart filters make it easier for the audience to filter the report. You must select a dimension in a chart to filter it on the same page.
  • Add data controls: This is a very interesting feature because it allows users to choose the data source they want to send to their charts. It’s interesting for those managing a complex property or working with different stakeholders.
  • Add breakdown of dimensions: It is possible to create separate bar charts for each source, filtering by medium and using the source dimension. To give it more style, you will need to change the layout, although it will also depend on the data.
  • Use the Google Data Studio explorer: To bring any chart to explore, go to the Data Studio main panel and select “+ Create” on the left side and choose the Explorer option. Unlike other tools, Explorer does not automatically save the work, so you must do it manually.
  • Create report-level filters: All charts have a default filter, so if the user moves to the next page, that filter will not go with them.
  • Create combined fields: Incorporate over 400 data sources into a single report through the combined data sources function.
  • Combine your data source with itself: If you encounter limitations with connectors, you can combine Google Analytics data sources with themselves to compare trends in more than two subdomains or segments.
  • Create a basic calculated field: When existing data does not provide much information, you should create calculated fields, as they take your data and perform calculations on them.
  • Create an advanced calculated field: There are many functions when working on calculation, including functions and RegEx.
  • Create a combined calculated field: This is the ultimate in Google Data Studio mastery, where you need to know all the skills learned.

Templates for Google Data Studio.

Now that we know the advantages and possibilities that Google Data Studio offers, it’s time to explore how we can take its usage to the next level. How? Through its templates. Google Data Studio templates are like shortcuts to success in data visualization. With them, we can avoid starting from scratch and take advantage of pre-existing designs and structures that will help us save time and effort, while maintaining a high level of efficiency and professionalism.

There are templates designed for different purposes and types of data. From measuring KPIs, through analyzing our Google Ads campaigns, to detailed tracking of our actions in Facebook Ads. Each template offers a set of dashboards and charts specially designed to facilitate the analysis of each of these aspects.

In this section, we will present you with a selection of templates that we consider essential, so that you can start off on the right foot in creating customized reports. These templates will not only make your work easier, but they will also serve as a source of inspiration for creating your own reports and dashboards.

Continue with us and discover how these Google Data Studio templates can transform your way of working and making decisions. Immerse yourself in this universe of clear and well-structured data, where decision-making becomes a simple, logical, and, dare we say, attractive process.

Comprehensive Templates

Let’s now delve into a territory of great scope and versatility: Google Data Studio’s Comprehensive Templates. This type of template is a true gem of data analysis and visualization, as it provides us with a complete and unified view of different data sources and metrics. They represent a complete solution that allows us to closely monitor the performance of our projects across different platforms and dimensions.

Instead of having to jump from one report to another to get an overview, Comprehensive Templates offer us a complete overview in one place. Imagine having at your fingertips a control panel from which you can monitor all relevant metrics of your business, from your general KPIs to the details of your Google Ads and Facebook Ads campaigns. All this, in a comprehensible, interactive, and fully customizable interface.

In this section, we will guide you through some of the best Comprehensive Templates that Google Data Studio has to offer. We will show you how each of them can help you gain a more comprehensive and accurate view of your data, facilitating informed and efficient decision-making. Get ready to discover how these comprehensive dashboards can revolutionize your data analysis strategy.

In the following links, you will find several Google Data Studio templates that will greatly assist you:

Templates for Social Ads KPIs

We advance in our journey through the universe of Google Data Studio templates, arriving at a destination of vital importance for those who manage advertising campaigns on social networks: Templates for Social Ads KPIs. In the competitive world of digital advertising, having accurate and up-to-date information about the performance of our campaigns is absolutely crucial.

How is your Social Ads strategy really performing? Which campaigns generate the most interaction? What is the return on investment of your ads on each platform? All of these are fundamental questions whose answers are hidden in the data. And this is where Google Data Studio’s Templates for Social Ads KPIs come into play.

These templates are designed to provide you with a detailed analysis of your KPIs on social advertising platforms such as Facebook, Instagram, Twitter, LinkedIn, among others. Through their dashboards and charts, you can measure and visualize the performance of your campaigns on each platform, identify improvement opportunities, and optimize your advertising strategies.

In this section, we will explore some of the most effective templates for tracking KPIs in Social Ads. We will show you how to use them to make the most of your data and drive your advertising campaigns to success. Get ready to discover a new dimension of Social Ads management, where decision-making is based on precise, understandable, and always up-to-date data.

Google Data Studio Templates for Facebook Ads

In the vast universe of digital advertising, Facebook Ads stands out as a powerful and flexible platform that allows us to reach our audience in innovative and effective ways. However, the success of our campaigns largely depends on our ability to measure and understand their performance. This is where Google Data Studio’s Facebook Ads Templates come into play.

These templates are designed to help you break down and analyze all aspects of your Facebook Ads campaigns. They allow you to closely monitor your most important KPIs, from impressions and reach to cost per click, conversion rate, and return on investment. And the best part is that they present this data in visual, interactive, and easily customizable reports, turning raw numbers into meaningful stories.

In this section, we will guide you through the best Facebook Ads Templates available in Google Data Studio. We’ll discover how each one can shed light on different aspects of your campaigns, providing you with the insights you need to optimize your strategies and maximize your impact on Facebook. Welcome to the era of Facebook Ads analytics: a world where data becomes your most valuable ally in achieving your advertising goals.

More information in the following links:

Google Data Studio Templates for LinkedIn Ads

LinkedIn, the quintessential professional social network, has become an indispensable platform for B2B advertising campaigns. However, to fully leverage its potential, it is essential to have a clear and precise understanding of the performance of our advertising campaigns. This is where Google Data Studio’s LinkedIn Ads Templates come into play.

These templates, specifically designed for LinkedIn Ads, offer you a detailed and focused view of your most important metrics. Impressions, clicks, conversions, cost per result, and many other key metrics are presented in visual and customizable reports. With them, you will transform mountains of data into valuable information capable of guiding your advertising decisions to success.

In this section, we will walk you through the best LinkedIn Ads Templates available in Google Data Studio. We’ll see how each one can shed light on different aspects of your campaigns, providing you with the insights you need to fine-tune your strategies and maximize your impact on LinkedIn. Welcome to the world of LinkedIn Ads analytics, where data is the key to standing out in the competitive professional arena.

Examples are shown below:

Google Data Studio Templates for Pinterest Ads

In the vibrant world of social media advertising, Pinterest stands out as a unique space, full of visual inspiration and creativity. Making the most of this platform requires precise advertising strategies and, above all, a clear understanding of the performance of our campaigns. This is where Google Data Studio’s Pinterest Ads Templates come into play.

These templates, designed specifically for Pinterest Ads, allow you to dive into the most relevant metrics of your campaigns. From impressions and clicks to conversions and cost per action, every detail is presented in visual, interactive, and customizable reports. In this way, you will turn raw data into powerful insights that will guide your advertising decisions.

In this section, we will explore together the best Pinterest Ads Templates that Google Data Studio has to offer. We will show you how each one can shed light on different aspects of your campaigns, providing you with the necessary tools to refine your strategies and maximize your impact on Pinterest. Join us in Pinterest Ads analytics, where data becomes your compass to navigate the exciting world of advertising on Pinterest.

We share the following link:

Google Data Studio Templates for Mailchimp KPIs

Email marketing remains one of the most effective channels to connect with your audience, and Mailchimp is undoubtedly a key player in this field. However, to achieve successful campaigns, it is essential to understand the performance of your actions, and this is where Google Data Studio’s Mailchimp Templates become essential.

These templates, specifically designed for Mailchimp, provide you with a deep and comprehensive view of your most valuable metrics. From open and click rates to unsubscribes and conversions, all these essential indicators are presented in visual, interactive, and customizable reports that turn data into easily understandable information.

In this section, we will guide you through the best Mailchimp Templates available in Google Data Studio. We’ll discover how each one can unveil different aspects of your email marketing campaigns, providing you with the insights you need to optimize your strategies and maximize the impact of your messages.

Welcome to the universe of Mailchimp analytics, a space where every data point becomes a piece of the puzzle that will help you connect more effectively with your audience and achieve your marketing goals.

Don’t hesitate to follow the link below!

Conclusion on Google Data Studio

In this exciting journey through Google Data Studio, we have discovered how this tool can become our perfect ally for data analysis and visualization. We have explored the multiple advantages it offers, such as its intuitive interface, real-time collaboration, and compatibility with a wide variety of data sources.

Additionally, we have delved into the vast ocean of its templates, which allow us to jump instantly into data analysis without starting from scratch. From Comprehensive Templates to those specialized for Social Ads, Facebook Ads, LinkedIn Ads, Pinterest Ads, and Mailchimp KPIs, each one offers a unique set of dashboards and charts that facilitate the understanding of our data.

Data analysis no longer has to be an overwhelming challenge. With Google Data Studio and its templates, data is transformed into clear and meaningful stories that help us make informed and efficient decisions. Regardless of the size of your business or the complexity of your data, Google Data Studio has a solution for you.

So, are you ready to make the leap to intelligent data analysis and make the most of the information around you? With Google Data Studio, the power of data is at your fingertips.

We trust that this article on Google Data Studio serves to make one of the most useful platforms for interpreting data easy to use. Additionally, as always, we will be happy to address any doubts about Google Data Studio or any other concept in digital marketing – we’re here to help!

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