How to Create Websites with Wix

Wix, the platform for creating quality websites

In today’s fast-paced digital world, a website is not just a luxury, but a necessity. It is the virtual storefront that presents to the world who we are, what we do, and what we offer. Just a decade ago, creating a website was a task that required specialized skills, from mastering programming languages to proficiency in graphic design. However, the digital landscape has undergone a revolutionary transformation, and platforms like Wix have been at the forefront of this change.

Wix is not just another tool in the market; it is the standard-bearer of a new era in which web design and development have been democratized. It is no longer necessary to be a coding expert to have a professional website. With an intuitive interface and a wide range of customizable tools, Wix has leveled the playing field, allowing entrepreneurs, artists, bloggers, and businesses of all sizes to have a solid and attractive online presence.

But what makes Wix so special in a sea of available options? How has it managed to change the perception and process of creating web pages? In this article, we will delve into the essence of Wix, exploring its features, advantages, and the impact it has had on how we conceive web development today.

Today, from our digital marketing agency in Madrid, we are going to analyze Wix: its good and bad points, and the easiest way to create an account and set up a website. You can’t miss it!

What is Wix?

Wix is a cloud-based web development platform that allows users to create and manage websites intuitively without the need for prior programming or design knowledge. Since its launch in 2006, Wix has revolutionized the world of web design, offering tools that facilitate the creation of customized and professional websites.

It provides a wide variety of templates that can be customized to enhance the functionality of the website or online store, without having to do anything more than changing the text and images.

Main Features of Wix

Those interested in web design should have knowledge about the different features that make up the Wix platform so they can fully understand all the functionalities they can carry out.

Therefore, below we highlight the main features of the Wix website building platform:

  • Drag-and-Drop Editor: One of the standout features of Wix is its visual editor. Users can select, drag, and drop elements onto their website, such as images, text, and videos, allowing for complete customization without the need to write a single line of code.
  • Customizable Templates: Wix offers hundreds of professionally designed templates that cater to a wide variety of industries and purposes, from personal blogs to online stores and portfolios.
  • Wix ADI (Artificial Design Intelligence): For those seeking an even quicker solution, Wix ADI can automatically generate a website based on the user’s responses to a series of questions. This tool combines artificial intelligence with web design to create optimized and visually appealing sites.
  • Mobile Optimization: Websites created with Wix are automatically optimized for mobile devices, ensuring they look and function well on smartphones and tablets.
  • Apps and Extensions: Through the Wix App Market, users can integrate a variety of apps and services into their websites, from marketing and communication tools to e-commerce solutions.
  • Secure Hosting: Wix not only offers design tools but also web hosting. This means users don’t have to worry about finding a separate hosting provider. Additionally, the platform takes care of technical aspects such as security and backups.
  • SEO and Marketing Tools: Wix provides built-in tools to improve the SEO (search engine optimization) of websites, as well as features for email marketing campaigns, traffic analysis, and more.

In summary, Wix is a comprehensive solution for those looking to establish an online presence without the technical complications traditionally associated with creating and managing websites. With its focus on ease of use and customization, Wix has empowered millions of users worldwide to bring their ideas and businesses to the digital space.

Advantages of Using Wix to Create a Website

As you may already know, nowadays we can find a plethora of ways and platforms to develop a website, each with its own advantages and disadvantages.

At this point, we will delve into the main advantages of using Wix for website creation:

Fast, Simple, and Intuitive: One of the great advantages that Wix offers is that there’s no need to complicate things when using it because designing web pages is done very simply.

Online and Free Tutorials: Within the platform, there is a section where users can find video tutorials to learn how to use the tool.

Good Image Bank: Wix offers more than 40 image galleries, icons, and graphic elements that can be used without any copyright issues.

Integration with Other Tools: The ability to integrate with other apps and online services helps users make the most out of their website.

Animated Backgrounds: This feature allows users to add background videos, creating a more professional result.

Availability of Different Templates: Wix has over 800 templates that can be used to create the website.

Analysis and Optimization Tools: This platform provides metrics to analyze various aspects of websites, such as traffic and positioning. Additionally, it has an SEO assistant that provides recommendations for keyword-related searches.

Hosting: Hosting is not a problem, as upon signing up for the service, users are automatically assigned space to host their website.
Ease of Use: One of Wix’s main advantages is its intuitive interface. The drag-and-drop editor allows users, even those with no experience in web design, to create professional websites easily.

Cost-Effectiveness: Wix offers a free version that, although it has limitations, allows users to create and publish websites at no cost. Additionally, its premium plans are competitive and offer excellent value for money, especially for small businesses or individuals.

Customization: With hundreds of templates and the ability to modify each element, Wix ensures that each website can be unique and faithfully reflect the brand or individual’s identity.

Updates and Maintenance: Being a cloud-based platform, Wix takes care of software updates and maintenance. This means that users don’t have to worry about technical aspects and can focus on the content and design of their site.

Extensibility: The Wix App Market allows users to add additional functionalities to their websites, from contact forms to online stores, making the platform scalable according to project needs.

Automatic Mobile Optimization: In a world where mobile traffic is essential, Wix ensures that all websites are responsive and look good on mobile devices without any additional effort.

Integrated SEO Tools: Wix provides tools to help websites rank better on search engines, which is crucial for increasing visibility and attracting traffic.

Security: By taking care of hosting, Wix also takes care of security. This includes SSL certificates, protection against malware, and other online threats.

Customer Support: Wix offers extensive support through tutorials, articles, and a customer support team ready to assist in case of issues or questions.

Flexibility for All: From personal blogs to online stores and portfolios, Wix is suitable for a wide variety of web projects, making it versatile and suitable for different users and needs.

In conclusion, Wix is a platform that combines ease of use with powerful tools and features, making website creation accessible to everyone, regardless of their level of experience or technical knowledge. This combination of features has positioned Wix as one of the top choices for those looking to establish an effective and attractive online presence.

Disadvantages of Wix

Although many praise its intuitive features and wide range of templates, it is essential to also address its disadvantages to provide a balanced view.

In this section, we will delve into the less favorable aspects of Wix, providing a critical perspective that will help potential users make informed decisions about whether this platform is right for their needs.

  • Shared Hosting: As mentioned in the previous section, although hosting is provided, it is shared hosting, meaning that all server resources are shared with other websites hosted on Wix.
  • Mobile Device Issues: Despite having a responsive design, there may be some compatibility issues with mobile devices.
  • Advertisements in the Free Version: In the free version, Wix displays ads, which can be disabled by paying a monthly fee of €8.5.
  • Inability to Edit Template Code: It is not possible to customize templates in terms of code, which may be a problem for someone with more knowledge about web page creation.
  • Content Migration Not Possible: Content generated on the platform cannot be migrated to other more powerful tools.
  • Poor Google Development: Pages created on Wix may not achieve good rankings in search engines.
  • Loading Speed: Another aspect to consider as a disadvantage when using Wix is that page loading speed may have some issues, directly affecting the user experience.
  • Limitation to One Template: When a template is selected and activated, changing it will result in the loss of all website content, thus limiting update options.
  • Limitations in Advanced Customization: Although Wix is highly customizable for the average user, it may be limited for advanced developers who want full control over the source code or want to implement specific functionalities not available on the platform.
  • Difficulty in Migration: Once a website is created on Wix, it can be complicated to migrate all content and design to another platform or content management system (CMS). This can be a drawback if in the future you decide to switch to a more robust or different solution.
  • Limited SEO Optimization: Although Wix has improved its SEO tools in recent years, it may still not be as flexible or advanced as other platforms in terms of search engine optimization.
  • Load Speed: Some users have reported that Wix websites may have slower loading times compared to sites built on other platforms, which can affect user experience and SEO performance.
  • Additional Costs: Although Wix offers a free version, many of its most useful features and applications require additional payments or subscriptions to premium plans.
  • Storage and Bandwidth Limitations: Depending on the plan you choose, you may encounter restrictions in terms of storage and bandwidth, which could be a problem for websites with high traffic or heavy multimedia content.
  • Non-Personalized URL in the Free Plan: Websites created with the free plan have a URL that includes the Wix brand (for example, username.wixsite.com/mysite). To have a personalized URL, it is necessary to purchase a domain and opt for a paid plan.
  • Less Ideal for Large-scale Websites: For larger or more complex web projects, such as large online stores or sites with thousands of pages, Wix may not be the most suitable solution due to its inherent limitations.
  • Automatic Updates: Although having automatic updates can be an advantage in terms of security and features, sometimes it can cause issues if an update affects custom functionality or if it does not integrate well with any third-party applications you are using.

In summary, although Wix is an excellent tool for those seeking a simple and visual solution to create a website, it has its limitations. It is essential to consider these disadvantages and evaluate if they align with the long-term needs and goals of your web project before committing to the platform.

Why Use Wix?

Many people may question which alternative is better when creating a website, so we’ll tell you about the features that may convince you to use Wix.

  • Ideal for beginners
  • Hosting included
  • Offers image gallery
  • Ability to use videos as backgrounds
  • Allows us to generate more sales
  • Free service
  • Fits every business

How to Use Wix?

Finally, let’s explain the steps to start using Wix.

  1. Plan the website and register on Wix

Before anything else, it’s important to have a clear idea of the type of website we want to create, the goals we want to achieve, and the best way to adapt it. The platform itself guides us on the option that may be best for each individual’s needs. The steps we find here are:

  • 1. Registration: Create the user
  • Needs questionnaire: To understand each user’s needs.
  • Site management from the control panel: From this panel, we access the initial configuration of the website, being able to add apps, functionalities, track metrics, etc.

2. Choose the template

We have free access to the template library, so we just need to select the one that best fits the business. If we don’t want to use a template, we can create the website from scratch in “Customize.”

3. Design the website structure

It’s necessary to plan the design and everything it should include, as well as the different pages the business should have. The Wix editor offers all the functionalities to carry it out.

4. Choose the domain name

Wix offers the domain for the website, which is created from the email with which we registered, the Wix brand, and the website name.

If we want to add a custom domain, we must upgrade the account.

5. Design and edit the website

Once we have completed the previous steps, we must think about the design to make it visually pleasing. It should represent the brand, colors, fonts, typography, as well as the text size or images we want to add.

6. Add apps and functionalities

In the Apps section, we find the “App market” where we find different applications and functionalities that we can add to the website to increase results.

7. SEO optimization

It is essential to ensure that the website is optimized for SEO so that people can find the website on search engines.

8. Optimize the mobile version of the website

Before publishing, we must ensure that the website adapts to the mobile version so that users can navigate it without any problem and everything is displayed correctly.

9. Review and publish the website

Before publishing anything, we must analyze that the entire website is 100% configured and that nothing is missing. This way, we can leave everything ready to publish. It offers a “preview” version with which we can view the website on different devices.

Conclusion on Wix

Wix has proven to be a powerful and accessible tool in the world of web design and development. Its focus on ease of use, combined with a wide range of features and functionalities, has made it a popular choice for many looking to establish an online presence.

Professional templates, intuitive editor, and integrated SEO and marketing tools make it an attractive option, especially for those taking their first steps in the digital world.

However, like any tool, it is essential to consider the specific needs and goals of each project. Although Wix is versatile and user-friendly, it may not be the best option for everyone, especially for larger or more complex projects that require more advanced customization and functionality.

In this sense, while we recognize the advantages that Wix offers, from our perspective, we recommend exploring and considering other platforms that may offer greater flexibility and control in certain scenarios. At the end of the day, the choice of platform should align with the vision and goals of the project in question.

As always, we’ll be happy to address any doubts you may have about Wix or any other website creation platform. We’re here to help!

Digital Marketing Agency Digitalvar

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