Main visual builders in WordPress

Speeding up website construction through visual builders in WordPress

In the fast-paced world of digital marketing, the ability to capture user attention and turn it into action is an art that constantly evolves. Every click, every scroll, every second a visitor spends on your website can make the difference between success and oblivion. And in this game, the ability to create captivating web experiences is paramount.

Imagine a tool that allows you to design stunning web pages without needing to be a programming expert. Imagine having total control over your site’s appearance and content, without technical limitations. This is no longer a dream; it’s a reality thanks to visual builders in WordPress, an innovation that has revolutionized how we build and optimize websites.

In this article, we’ll dive into the exciting world of visual builders in WordPress. We’ll discover who the main players are in this revolution and explore the advantages they offer for digital marketing. But before delving into the benefits, let’s take a step back and understand how these visual builders have completely changed the game.

Until recently, website creation used to be a task reserved for web developers with advanced programming knowledge. But with the arrival of visual builders, the process has been democratized, allowing marketing professionals to take the reins and design web experiences that captivate and convert. It’s time to explore this paradigm shift and understand how it’s driving success in digital marketing.

Are you ready to explore how visual builders in WordPress are redefining the rules of the game in the world of digital marketing? Join us on this exciting journey and discover how you can retain user attention like never before with the help of the digital marketing agency in Oviedo!

What Are Visual Builders in WordPress?

Visual builders in WordPress are tools or plugins designed to simplify and streamline the process of designing and building web pages on this popular content management platform (CMS). These tools allow users to create and customize web pages visually, without the need for deep programming knowledge or HTML and CSS code.

Instead of relying on the default structure of WordPress themes or editing the source code directly, visual builders offer intuitive, drag-and-drop-based interfaces that allow users to design and modify the layout of their pages visually. This means you can place elements like images, text, buttons, and forms exactly where you want them on your page, and adjust their style and formatting according to your preferences, all in real time.

Visual builders in WordPress have transformed the way people create websites, making page building more accessible to a wide range of users, from small business owners to digital marketing professionals and bloggers. These builders offer great flexibility and versatility, allowing for the creation of unique and customized designs without requiring advanced technical knowledge.

Some of the most popular visual builders in WordPress include Elementor, Beaver Builder, Divi Builder, and WPBakery Page Builder, among others. Each of these plugins offers its own set of features and customization options, allowing users to choose the tool that best suits their needs and abilities.

In summary, visual builders in WordPress are a powerful addition to the web design toolkit, democratizing website creation by making it more accessible and efficient for a wide audience of users.

Paradigm Shift in Web Design

The emergence of visual builders versus hand-coding web pages represented a significant paradigm shift in how websites are designed and developed.

These changes can be summarized in several key points:

  • Accessibility and Democratization: Before the arrival of visual builders, website creation was primarily in the hands of web developers with advanced technical skills. This excluded many people who lacked experience in programming or design. Visual builders made website creation accessible to a much wider audience, including small business owners, bloggers, and digital marketing professionals.
  • Ease of Use: Hand-coding websites required writing HTML and CSS code from scratch or editing complex templates. Visual builders eliminated this need by providing intuitive drag-and-drop interfaces. This greatly simplified the design process, allowing users to create and customize web pages more quickly and efficiently.
  • Flexibility and Customization: With visual builders, users can design highly customized web pages and visualize changes in real time. This means they can experiment with layouts, colors, fonts, and visual elements instantly, speeding up the iteration process and enabling them to tailor the website to specific business or project needs.
  • Time and Resource Savings: Hand-coding websites used to be a laborious process that consumed a lot of time and resources. Visual builders significantly reduce the time needed to develop a website, which can also translate into cost savings for businesses.
  • Easier Updates and Maintenance: With visual builders, updates and modifications to website content are easier to make. This allows website owners to keep their content fresh and relevant without constantly relying on web developers.
  • Possibility of Rapid Prototyping: Visual builders are ideal tools for rapid prototyping of web pages and conducting design tests. This allows digital marketing professionals to experiment with different approaches and optimize the user experience more effectively.

In summary, the emergence of visual builders in WordPress and other platforms has drastically simplified the website creation process, democratized web design, and enabled greater flexibility and efficiency in website development and maintenance. This has had a significant impact on the world of digital marketing by offering professionals new tools to retain users and create captivating web experiences.

Visual Builders Features in WordPress

Visual builders in WordPress offer a variety of features and capabilities that facilitate the creation and customization of web pages. Here are some of the most prominent features that these plugins typically offer:

  • Drag-and-Drop Interface: The main feature of visual builders is their intuitive drag-and-drop interface. This allows users to place elements such as text, images, buttons, and widgets on their pages by simply dragging and dropping, making it easy to arrange elements in the layout.
  • Presets and Templates: Visual builders often include a wide variety of design presets and templates to help users get started quickly. These templates can be tailored to different types of websites, such as blogs, online stores, portfolios, and more.
  • Real-time Editing: Changes made to the design are reflected in real-time in the page preview, allowing users to see how their website will look as they make adjustments. This facilitates decision-making and rapid iteration.
  • Advanced Customization: Visual builders allow customization of virtually every aspect of the design, including colors, fonts, sizes, spacing, and styles of elements. This provides a high degree of control over the visual appearance of the site.
  • Element and Widget Libraries: Visual builders often include libraries of elements and widgets that can be easily added to pages, such as contact forms, counters, image carousels, maps, and more.
  • Compatibility with Multiple Content Types: Visual builders are usually compatible with a variety of content types, such as posts, pages, online store products, and custom elements, allowing for a wide range of applications.
  • Mobile Optimization: Most visual builders offer responsive design options, meaning that created pages will automatically adapt to different screen sizes, ensuring a consistent user experience on both mobile and desktop devices.
  • Integrations with Plugins and Extensions: Many visual builders are compatible with other WordPress plugins and extensions, further expanding their capabilities and functionalities.
  • Revision History: Some visual builders offer the ability to review and restore previous versions of the design, making it easy to manage collaborative projects and correct errors.
  • Export and Import: The ability to export and import designs facilitates website migration and collaboration between different development environments.

These are some of the common features you’ll find in visual builders in WordPress. However, the variety of available plugins means that specific features may vary from one visual builder to another. When choosing a visual builder, it’s important to evaluate the features that best suit your needs and design skills.

Why Use Visual Editors in WordPress?

It must be acknowledged that the editor included in WordPress is outdated, despite the updates that have been made. This implies that WordPress visual builders allow for many more possibilities than the visual editor on the web, enabling the customization of our page’s design with just one click.

These visual builders offer a great number of customization opportunities, making it possible to add color sections to a specific page, include icons, graphics, text, and more.

Using visual editors in WordPress offers a series of significant advantages that can benefit a wide variety of users, from beginners to experienced developers. Here are several reasons why using visual editors in WordPress is a smart choice:

  • Ease of Use: Visual editors are intuitive and easy to learn, meaning you don’t need to be an expert in programming or web design to create attractive pages. Drag-and-Drop Interface: The drag-and-drop interface makes content creation and editing accessible to everyone.
  • Time Savings: Visual editors streamline the web design process by allowing you to make real-time changes and see how your website will look as you edit it. This saves time compared to manually editing HTML and CSS code.
  • Greater Flexibility: You can easily customize the appearance and structure of your website with visual editors. This allows you to adapt your site to your specific needs and maintain a consistent design across all pages.
  • Responsive Design: Visual editors often include responsive design options that allow you to ensure your website looks good on mobile and desktop devices without the need for additional code.
  • Wide Variety of Elements and Widgets: Visual editors often include libraries of pre-built elements and widgets, such as contact forms, image galleries, and buttons. This facilitates the incorporation of additional functionalities to your website.
  • Testing and experimentation: You can conduct design tests and experiment with different styles and content layouts quickly and easily. This is essential for optimizing user experience and conversion.
  • Simple updates: Visual editors make it easy to update and modify your website content without relying on a web developer. This allows you to keep your website fresh and relevant.
  • Democratization of web design: Visual editors have democratized website creation by making page building accessible to a wider audience, including small businesses, bloggers, and digital marketing professionals.
  • Compatibility with plugins and themes: Most visual editors are compatible with a wide range of WordPress plugins and themes, giving you flexibility to expand your site’s functionalities and customize its appearance.
  • More effective collaboration: Visual editors facilitate collaboration on web design projects, as multiple users can work on the same site and see changes in real time.

In summary, using visual editors in WordPress simplifies the web design and development process, makes website creation accessible to a wide audience, and allows you to maintain complete control over your site’s appearance and content. These advantages make visual editors a valuable tool for those looking to create and manage websites effectively.

Advantages of Visual Page Builders in WordPress

Below, we’ll outline the main advantages of visual page builders in WordPress, although, as we’ve seen throughout the article, the list is practically endless:

  • Time-saving: This allows us to create the website design in just a few minutes, using the drag-and-drop technique without the need to modify the code.
  • Easy to use: The tools are very straightforward, allowing us to select what we want and place it where desired. Then, various aspects of the element can be configured through the options panel, which is very intuitive.
  • Various customization options: Visual page builders offer a predefined list of elements that can be included on pages. This list is regularly updated to add new elements, each with different customization options to suit preferences or needs.
  • No programming knowledge required: One of the great advantages of visual page builders is that programming knowledge or code modification is not required. It’s possible to adjust various configuration parameters for each element from an intuitive options panel.
  • Change preview: The majority of page builders have a section where changes can be previewed without the need to save work beforehand or switch screens to see those changes.

In addition to these mentioned aspects, visual page builders in WordPress offer power, versatility, flexibility, and numerous possibilities of use, providing a smooth learning curve and improving efficiency in design tasks.

Main Visual Page Builders in WordPress


Elementor is one of the most well-known page builders within WordPress. It’s very intuitive and easy to use, as all changes made can be viewed live without having to reload the page.

We can find all kinds of elements such as accordions, tabs, progress bars, headings, buttons, and more.

Another feature that stands out about this page builder is the large number of free and paid addons available to increase functionality. With Elementor Pro, we can create the website from scratch, with a customized design for the header, footer, posts, blogs, etc.

Both the free and paid versions are available, and among its strengths are:

  • Ease of use
  • SEO optimization
  • Leaves no shortcodes if uninstalled
  • Compatible with the vast majority of WordPress themes
  • Ability to modify the website design, not just pages
  • Numerous addons available to increase functionality.

We can also mention a couple of negatives within Elementor:

  • The paid version is not lifetime; it needs to be renewed annually.
  • Templates can become overly visual.

We can use it on all the websites we want, and in our digital marketing agency, it’s the page builder we use for all our websites.

Page Builder

The Page Builder plugin is a free option that incorporates widgets to build and modify pages that are mobile-responsive. It doesn’t have many features, but it fulfills its function and does the necessary basics.

In case we want to expand its functionalities, we can install SiteOrigin Widgets Bundle and SiteOrigin CSS, which are add-ons developed by the creators of the page builder.

Its price is completely free, besides being lightweight and simple. Despite this, we are increasingly finding other types of page builders that are much better. Only 1 website per license is possible.

Visual Composer

This page builder is compatible with any WordPress template and is very easy to use. It’s worth noting that in terms of performance, it’s not one of the best options, and it leaves a large number of shortcodes on the website if uninstalled. Regarding SEO, it’s not very efficient either because many of the widgets don’t allow selecting the HTML tag we want to use.

Additionally, we must continuously save the changes we make and preview them to see how the website is shaping up.

The price to use this page builder is $59 per year.

Thrive Architect

First of all, it’s worth mentioning that this visual page builder is aimed at creating pages for sales, subscriber acquisition, reviews, etc. Its use is very simple because everything is done visually, without having to touch the code, and there’s no need to preview the content to see how it looks.

It offers a wide variety of templates to create landing pages, subscriber capture pages, webinars, etc. Although the downside is that we can’t purchase it individually, but rather we have to subscribe to the monthly or annual plan.

The price of this page builder is $19 per month with the possibility of having up to 25 websites per license.

Divi Builder

For some time now, it has stood out as a great page builder, but with the latest updates, it has introduced very important improvements. It’s much more intuitive, has live editing with one click, a change history, etc.

It’s ideal especially for those who don’t have much knowledge about programming, as its use is very simple. The only drawback is that it can’t be purchased separately, but we can enjoy all the templates it has and its plugins.

It’s one of the best options we can find on the market because it’s one of the few that offers a lifetime plan and at a fairly low price compared to other alternatives.

Numerous tutorials about its use can be found. License usage is unlimited.

Beaver Builder

This visual page builder has been on the market for a long time, but it’s true that it hasn’t had as much popularity. It’s not difficult to adapt to this one, as it offers different designs for mobile devices.

It’s lightweight, easy to use, SEO-friendly, compatible with WooCommerce, etc. Additionally, there are third-party addons that increase functionalities.

We can use and test the free version, although it’s much more limited. All the potential is found in the paid version, with a slightly higher price than other page builders, $99 per year, but it’s an unlimited usage license.

Conclusion on the use of visual page builders in WordPress

The digital revolution has driven the need for attractive, functional, and effective websites. In this journey through the universe of visual page builders in WordPress, we have explored how these powerful tools are changing the way we design and manage our online presences. From the simplicity of its drag-and-drop interface to the wide variety of features and advantages it offers, visual page builders have redefined the game of web design and digital marketing in ways we couldn’t have imagined a few years ago.

One of the highlights of visual page builders is their ability to democratize web design. It’s no longer necessary to be a coding expert or have an exorbitant budget to create an attractive and functional website. From small businesses and bloggers to digital marketing professionals and design agencies, everyone can benefit from the accessibility and ease of use of these tools.

Flexibility is another pillar of visual page builders. The ability to customize every aspect of the design, from typography to spacing between elements, allows website creators to bring their vision to the digital world with precision. Additionally, the integration of pre-built elements and widgets makes it easy to add advanced functionalities without the need for deep technical knowledge.

Speed and efficiency are constant companions of visual page builders. The ability to see changes in real-time speeds up the design process and allows designers to experiment and optimize with agility. This is crucial in a world where continuous optimization is essential to stay relevant and competitive.

Adaptability to mobile devices and the ability to create responsive web experiences are essential in an era where most people access the web from their mobile devices. Visual page builders simplify the process of ensuring that your website looks and works perfectly on screens of all sizes.

Collaboration becomes more effective and efficient thanks to visual page builders. Multiple users can work on the same project, see changes in real-time, and reduce confusion and complications in the web design and development process.

Ultimately, visual page builders in WordPress represent an open door to innovation and creativity in the world of web design and digital marketing. They make it easy to create captivating websites, providing designers, website owners, and digital marketing professionals with a powerful tool to tell stories online, attract audiences, and convert visitors into customers.

As we move forward in this constantly evolving digital age, visual page builders will continue to play a fundamental role in creating memorable and effective web experiences. They are the bridge between creative vision and digital reality, and their impact on how we interact online is undeniable.

So, go ahead! Discover the world of visual page builders in WordPress, experiment with new ideas, and make your online presence a constantly evolving masterpiece. These tools are here to unleash your creativity and help you make a difference in the vast and competitive landscape of the Internet. The future of the web is visual and within your reach thanks to visual page builders in WordPress!

If you have any doubts about visual page builders in WordPress or any other concept related to digital marketing, don’t hesitate to leave us a comment, we’ll respond promptly. We’re all ears!

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