How to make the most of infographics in your digital marketing strategy

Infographics, a tool to offer quality brand information

AAt our  digital marketing agency in Oviedo, we’ve always tried to show you the importance of creating value to strengthen your brand image. We’ve placed a lot of emphasis on written content, but visual content is just as important, so today we want to talk about infographics.

When creating value for users and helping them improve their user experience, we must develop the most appropriate content. Visual content is increasingly gaining importance because it attracts more attention and often provides more value than simple text.

Although traditional digital marketing continues to be successful, there are some sectors or audiences that need to receive a different, innovative type of content.

Furthermore, users navigate more quickly, searching for the answer that best fits their needs, which is why visual resources, such as infographics, can be so appropriate. The goal of all this is to combine images with phrases to convey information effectively and entertainingly.

Why are infographics effective in communicating data and concepts? 

Infographics are a content format that allows you to access information more quickly, without having to read large amounts of text. This makes them a very attractive alternative when presenting new data or content.

In addition, infographics are characterized by different elements that make them a good communication tool.

• Visual appeal:  These have a more visual format, combining images and colors, which is why users are more interested in this type of format.
• Ease of understanding:  All the information can be summarized clearly and simply, making it easier to understand.
• Maintains reader interest:  Colors increase the audience’s reading ability, thus helping to maintain their attention.
• Ease of recall:  Often, when we read texts we can easily forget them, while visual content is more easily retained.
• Boost your brand:  Infographics not only help users by offering them more value, but they can also serve as a tool to boost brand awareness.
• Improve SEO and web traffic:  Not only do we create brand-related content, but it’s a strategy that helps increase the number of followers and subscribers. The more people share the content linked to the website, the higher Google’s algorithm will rank it.
• Showcase your company’s skills:  Creating an infographic doesn’t take much effort, and there are various tools and platforms that make the design process much simpler.
• They’re more viral:  Their format allows them to be shared on different social networks, even on your own blog. This way, they can spread more quickly across the internet. 

Furthermore, they can be used in both digital and traditional media, adapting perfectly to all media.

How to create an engaging and effective infographic for your digital marketing strategies 

Before creating the infographic, we must be clear about the topic and the data it should contain. It also requires a lot of time to think about the most attractive designs and to research the topic. 

An easier option is to start from a pre-designed template, so you’ll have a clearer idea of ​​all the steps to follow. 

1. Choosing a topic:  First of all, you need to choose the topic you’re going to talk about and tailor it to your brand and audience. It’s a good idea to choose a popular topic and be able to explain its background.
2. Gather information:  It is necessary to research and gather all the data that may be useful to create the infographic.
3. Organize information and design:  You need to spend time figuring out how to organize all the information and what your desired design will be, so that everything is easier to understand and more eye-catching. Here, you should consider the colors, images used, and typography.
4. Publish the infographic on a platform:  Depending on the topic being discussed, it will be more appropriate to publish the infographic on one platform or another. 
5. Share this infographic with your target audience:  As with any marketing strategy, promotion is essential to achieving a specific goal. 

The best types of infographics for different marketing objectives 

• Flowchart:  It is a very good option to focus on processes, make decisions and reach a conclusion.
• Concept map:  It is a visual concept where we can represent an idea or topic and its branches.
• Timeline:  Helps display data in an easily identifiable context across multiple time periods.
• Statistics:  Used to represent numerical values, including percentages and hard data to support the information.
• Comparative:  It is a model that shows two or more aspects of a topic, showing the similarities and differences.
• Conceptualization:  With this type of infographic, we use bullet points to present information in precise sentences. They should be concise and impactful.
• Mixed:  It’s also common to see infographics with multiple sections, where resources are combined. This is possible as long as the interpretation is clear.

Examples of successful infographics in digital marketing campaigns 

Below, we’ll show you some examples where infographics can be used to highlight content or explain something complex or important in a simple way.

Business infographics

When you begin working on a business infographic, you need to consider what you want to achieve. If you want to hang it in your office, you should opt for eye-catching images and large text. If you’re creating it for a business presentation, you should include the logo and colors that represent the brand.

It is important to be concise with the vocabulary in order to be able to interpret and process the infographic.

Step-by-step infographics

They are a good tool for indicating instructions, using elements such as lines, shapes, design options, bold text, etc. The instructions should be printed in large font and should be clear.

These types of infographics can help us explain a procedure, whether physical or installing an app.

Timeline infographics

When it comes to remembering names and dates, we may have more difficulty, so visualizing them this way by constructing timelines and including historical dates will give a visual perspective of time, distance, and relationships.

Comparative infographics

It’s perfect for comparing products, services, payment plans, and more. You can follow a minimalist design that’s more eye-catching than traditional formats. Using different design elements with different colors or shapes helps distinguish each comparison. Another useful element when creating these infographics is icons or text that indicate the pros and cons of the options.

Infographic resumes

A very different way to create a resume is through an infographic, where you can quickly present personal details and information about your education.

Flowchart infographics

Flowcharts are a great way to offer a fun and engaging visual experience. You can play with the way the diagram is organized, the choice of lines or arrows, and the way all the sections are managed.

Tools for creating infographics 

We know that creating infographics can be tricky at times, so we want to share some of the best tools for creating infographics:

• Mural.co :  We found more than 3,000 templates to create any format, such as a bar chart, a hierarchical content tree, a world map… In addition, it has the “Teamwork” function where several people can edit and develop the project simultaneously.
• Piktochart :  Contains templates and resources for creating visual content, graphic stories, or summaries. These can be in infographic format, research projects, or posters. All the elements are customizable, and you can start from scratch.
• Visual.ly:  We offer various formats, such as brochures, posters, and grids, with the option to customize all templates. It’s a paid tool.
• Snappa:  The platform’s premise is focused on “Creating graphic content online in an instant.” It offers a wide variety of templates, images, and elements to help you customize them. It also offers a free trial version within its paid version.
• Miro:  This app offers mind maps, arrow diagrams, content blocks, and more. To use it, you must register, and you have a free trial period.

When developing the content we want to offer to the public, we must consider the objectives we need to achieve and how we should communicate with our audience. Opting for visual elements is a good option because they are much more eye-catching and users pay more attention to them.

This is why so many brands choose to create infographics: it’s a successful way to communicate brand messages and relevant data, making it easier for users to remember.

Have you created any infographics within your business? What has your experience been?

We hope this article has answered any questions you may have about infographics and that you’ll start using them in your communication channels.

As always, we’re happy to answer any questions you may have about infographics, or any other digital marketing concepts. We’ll be happy to hear from you!

Digitalvar digital marketing agency

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