The best link building platforms

The alternative of improving SEO through link-building platforms

SEO positioning is one of the most important strategies for improving visibility in the online world. At our online marketing agency, we specialize in this area and have developed one of the  most comprehensive SEO GUIDES  . Today, we want to discuss one of the most important concepts for developing organic positioning.

We know that to work on web positioning, we must implement different strategies to help our brand improve its visibility. Among the activities we can carry out is link building, a practice that has become increasingly popular in recent times.

When it comes to working on the topic of links, we can find different link-building platforms or media that will help us publish these articles and earn links. It’s a very interesting area, and if managed well, the results will be optimal.

Therefore, as an SEO agency in Oviedo , today we want to talk to you about the different link building platforms that can be used to properly develop a website’s link profile.

What is link building?

Link building is a digital marketing technique that focuses on getting your website linked to by others. This improves your website’s popularity, increases domain authority, and boosts your rankings. 

The idea behind all this is to boost the website’s SEO ranking by building external links, known as backlinks. These links indicate to Google that the content being linked is quality because the website is recommending it. 

To achieve this, a series of requirements must be met. We recommend reading our article where we focus on  link building strategies . Link quality is one of the most important aspects, so link building platforms will help us greatly in this regard.

Advantages of link building 

Working with any technique that helps boost SEO positioning will be very beneficial for your business. In addition, link building offers significant advantages, especially if you use quality link building platforms:

• Improves web positioning:  One of the main factors Google considers when ranking a website is its link profile. The more quality links we have, the higher our ranking will be. This all translates into improved visibility and brand awareness.
• More quality traffic:  Since the website appears among the first results, we’ll get more users to visit the website and take the actions we’re interested in. All the traffic we receive from links inserted on other websites will also be quality traffic, because they are users who come from a page with similar activity to ours.
• Boosts brand image:  Users trust websites that have been recommended by others they already know, compared to brands that have no references.
• Creating valuable relationships:  Another key advantage of link building is that it creates quality relationships with other businesses. It’s beneficial to connect with other companies to create alliances and develop mutually beneficial initiatives. 

Key factors of link building 

When developing an external linking strategy, we must take into account several factors that will help us achieve success, especially when purchasing links on a link building platform:

• Focus on quality over quantity:  In SEO terms, quality is much better than quantity, because having many links pointing to your website doesn’t lead to good results if they aren’t valuable. You also need to consider page and domain authority, which influence the quality conveyed to your website. It’s better to have few high-authority backlinks than many low-quality links.
• Naturalness:  Backlinks must be natural, because if they are exaggerated, they will not be well received by search engines. Backlinks help search engines analyze the website as a reference, and if they are artificial, we will not achieve the desired objectives.
• Pay attention to the anchor text:  Anchor text is the text that links to the link, and it’s important to pay close attention to this section. It’s good to include a keyword, as well as other variations, to give more value and naturalness. On all link-building platforms, you’ll have the option to choose the anchor text.
• Search for links on related domains:  Context is also taken into account when creating backlinks, with links from sites that share a similar theme or that discuss related articles being valuable.  The placement of links is relevant and should be natural. When backlinks are placed in a way that integrates with the content, they will have greater value.
• Don’t just look for dofollow links:  As we’ve discussed in other articles, we can find nofollow and dofollow links. Nofollow links aren’t intended to increase the popularity of the linked page, while dofollow links are.  To achieve a good strategy, you need to find a balance between both techniques, and link-building platforms will provide you with this information.
• Eliminate toxic backlinks:  These are considered links found on low-quality sites, link farms, or links that lack any context. It’s a good idea to get rid of them so they don’t harm the website’s popularity and visibility.
• Acquire backlinks gradually:  The idea of ​​acquiring backlinks in a short period of time will not be reliable for search engines, as they will consider them to have not been acquired organically.
• Evaluate the TLD of the links:  The TLD is the last segment of a domain, such as .com, .ar, .pe, etc. To reach a specific country, we must obtain backlinks from the TLD of the country we want to enter.
• Create quality content:  To achieve quality backlinks, it’s essential to generate quality content so other sites can reference us.
• Finding unlinked mentions:  Having mentions on a website is also a valuable factor, although it’s important to keep in mind that these don’t add authority from one site to another. After receiving a mention, it’s a good idea to contact the website administrator so they can include a link. To find these mentions, we can use the  Google Alerts tool .
• Use topic clusters for internal links:  With this strategy, we can classify a website’s pages through a network of internal links. It’s done using Topic Clusters, and requires creating a post based on a keyword, which is the core content of the strategy.

Main link building techniques 

In addition to purchasing links from link-building platforms, there are other ways to earn links in a more natural, organic way. Below are a few very useful ways to get quality links.

• Guest Posting:  This is one of the most popular link building techniques and yields very good results. It involves writing as a guest author on websites that have domain authority higher or very similar to ours. This way, we can place links that point to the website naturally.
• Improve existing content:  If our content on a specific topic receives many backlinks, we should write a better one to replace it.  The new content should have a more strategic title and effective keyword distribution.
• Finding broken links:  If you find broken links in content related to your topic, you can search the blog for similar texts to replace them.
• Creating press releases:  A good press release can be disseminated in the media when the content is relevant.
• Participation in forums:  The idea is to look for forums related to our sector and find answers to questions we can address. 
• Comment on other industry blogs:  If we participate in other sections of the industry, we can gain more traffic to the website and thus improve visibility.
• Sharing posts on news aggregators:  These aggregators are websites that gather different blog articles on a specific topic.
• Newsletter development:  Creating a newsletter is a great strategy for increasing audience attention, but it requires sharing interesting, high-quality content. This helps increase website traffic and backlinks.
• Creating infographics:  You have to know how to combine different types of content to capture the user’s attention in the best way possible. No matter how good your text is, if you don’t present it in a way that grabs the audience’s attention, you’ll be unsuccessful. Many brands use infographics to attract more customers. 
• Participating in awards:  We can highlight participating in awards as one of the easiest ways to build links. If we end up winning in any of the categories, they will include a brief summary of the website, along with a link. In addition to obtaining valuable links, we will be recognized as experts in the specific field.
• Create links within your own website:  Another very simple way to get links is to create them within your own website, improving the user experience and ensuring that users stay on the site longer. 
• Writing testimonials:  Sharing our opinion on a topic and writing a testimonial can help us build backlinks, and it’s a good idea to write one on topics related to our business. 

Best link building platforms 

Once we’ve covered all of the above, it’s interesting to learn about link-building platforms that can help us get backlinks.

• Linkatomic:  Through this platform, we can purchase permanent posts in high-authority newspapers and blogs. Each article must be 1,000 words long, following our guidelines and published in the selected medium. This way, we’ll have a long-form publication with quality links to our website.  Links can also be inserted into articles that are already ranking.
• Publisuites:  One of the leading link-building platforms, it’s known for making it quick and easy to purchase publications. It offers various platforms for purchasing sponsored articles. It acts as an intermediary between advertisers and publishers, with the articles being written by the publishers themselves. 
• Prensalink:  Specializing in press releases and online newspaper distribution, Prensalink can write 400- and 600-word articles for any medium you wish to publish. Prensalink doesn’t have an editor panel, so to upload your own blogs, you’ll need to contact them.
• I Blog You:  This is a very easy-to-use link building platform, integrating all its features into a single dashboard that can be managed whether you’re a blog editor or an advertiser. You can purchase articles from more than 2,500 digital media outlets, viewing all the metrics for each site, including monthly visits and the maximum allowed links. It also offers the option to include a link to an existing, well-ranked article. 
• Prensarank :  This link building platform has 1,300 media outlets where you can publish news and articles. Its group feature is particularly noteworthy, allowing you to access cheaper backlinks by sharing the same article with other clients.
• Unancor:  It stands out as one of the leading link building platforms, with a broad catalog of more than 7,000 blogs and newspapers. It also offers tools for analyzing keywords on Google and monitoring links for created projects.  It has a dedicated dashboard for advertisers and another for webmasters.
• Getfluence:  The main difference is that, although it offers a wide variety of digital media, it is focused on a more international market, due to its French origins. Here, media outlets can offer content writing and publishing services on portals and social media. There are three options when publishing: submitting the text yourself, having the outlet write it on their terms, or paying  Getfluence an extra fee  to write the article.
• Getlinko:  Allows you to sponsor blog posts and include links within them. Although it doesn’t have much to do with link building, it does have a tool for sponsoring podcasts.
• Growwer:  This platform allows you to buy and sell items digitally. It offers different panels for buyers and sellers, making it easier to take the action you want. 
• Leolytics:  This is a private platform accessible only by registering and scheduling a call to complete your account. The exclusivity it offers is the most attractive feature of this tool. Its extensive catalog of thematic media helps improve online reputation, and it also has a section for purchasing texts and content for SEO.
• Seofy:  A web design and SEO agency that allows you to pay once for your posts. It offers over 2,000 sites to publish at very affordable prices.
• Conexoo:  This is a link buying and selling platform that gives visibility to your web project. It helps you create a layered link building strategy in an organized and visual way, highlighting your own metrics, topic affinity, previously published articles, customized campaigns, and more.
• Coobis:  A content marketing platform that acts as an intermediary between the brand and the media, offering a wide variety of channels at our disposal. From our dashboard, we can apply filters, sort them, and find the one that best fits our strategy.
• Social advertising:  Connects advertisers with influencers. Advertisers create personalized campaigns for influencers to choose from. Influencers can also participate by posting on their social media platforms in exchange for money.

There are many alternatives to choose from when choosing between different link building platforms, which offer countless ways for companies to create the most appropriate articles for their topic.

It’s important to have knowledge and training in this area, because a good link building strategy can help us improve our positioning and visibility in search engines.

We hope this article, written by the digital marketing agency in Oviedo, on the best link-building platforms has helped you learn more, making it easier to find quality links.

As always, we’re happy to answer any questions you may have about the best link building platforms, as well as any other digital marketing concepts.

Digitalvar digital marketing agency

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