8 common mistakes when creating a web page

We tell you the common mistakes when creating a website

If we talk about websites, everyone dreams of having a well-designed and optimized one because this allows it to be an anchor to attract customers and increase sales. However, many people, especially beginners, make mistakes when creating a website. Mistakes that can hinder their performance and possibly negatively affect the objectives they wanted to achieve by having a presence on the network.

If you are thinking of creating a website, avoid making some of the following mistakes. In this article we list the eight mistakes that we consider to be the most common when creating a web page. We will also give you tools and tips on how to avoid them.

8 common mistakes when creating a web page

Failure to define the objective

Not clearly defining the purpose of your website is like embarking on a journey without a final destination in mind. What is the reason? Simple, every aspect of your website must be properly aligned with your business goals and the needs of your audience. Consequently, by not having a specific objective, it is easy to get lost in the design and development process, which can result in an incoherent site that has no effectiveness in either the short or long term.

To avoid this mistake, start by answering the following question: Are you looking to generate direct sales, capture leads, provide information about your products or services, or simply establish an online presence?

This question encompasses the general guidelines you should follow to define the objective of your website. From here you can develop more specific objectives. Once you have done so, use them as a guide for web development, making sure that every element, from design to content, is designed to support the proposed goals.

Poor structure

The architecture of a website is like the skeleton that supports all its content. In principle, if you have doubts about how to structure it, you can always choose to use an AI website builder, a tool that will help you generate a structure according to your needs.

Keep in mind that a poorly structured website can make it difficult for users to navigate, make it hard to find the information they are looking for and negatively affect the overall user experience.

To avoid this mistake, design an organized web structure that has the ability to guide users through the site in a logical and coherent manner.

One way to accomplish this is by creating a site map, which is a visual representation of what the website would look like. This will help you visualize how the different pages and sections relate to each other, and identify any areas that may need adjustment.

In addition, use a hierarchy of information, with headings and subheadings to help visitors understand the structure and flow of the content. Another consideration is to use easy-to-understand navigation menus, with descriptive labels that clearly indicate the content of each section.

Non-responsive design

Most people access the Internet through mobile devices, having a website that is not responsive is a serious mistake that can drive visitors away and hurt your search engine rankings.

In case you didn’t know, a responsive web design automatically adapts to the screen size of the user’s device, whether it’s a mobile, tablet, laptop or desktop computer. This guarantees the user experience, facilitates navigation and interaction with the content.

To avoid this mistake, the website must be responsive from the beginning, from the design and development process. This involves using responsive design that uses relative units rather than absolute units to size page elements, and extensive testing on a variety of devices and screen sizes to ensure that it works well on all platforms.

Also, mobile users tend to have less bandwidth and a less stable Internet connection, so it is important to optimize the page to load quickly for these devices. This may include image compression, minimization of CSS and JavaScript files, and the use of caching techniques.

Poor design execution

Poorly executed design will make the website look unprofessional, unattractive and difficult to use, which can lead to a high bounce rate and a decrease in the conversion of visitors into customers.

To avoid this mistake, it is important to work with professional web designers. To them you should clearly communicate preferences and provide other websites that serve as examples to guide them. Do not hesitate to take into account the advice that the professional can give you, his experience will be essential to create the perfect design.

Use colors, fonts and visual elements that reflect your brand identity and appeal to your target audience. Remember to make the design consistent across all pages and sections, and to avoid overloading or clutter that can overwhelm users.

Little or outdated content

Missing or outdated content can undermine a site’s credibility and cause visitors not to return. Lack of information can lead to an unsatisfactory user experience, finding it difficult to trust the company, products or services it offers.

To avoid this error, create and update content regularly. This includes blog posts, product pages, service descriptions and any other information that may be important. In addition, it periodically reviews existing content to update it as needed.

It is also important to ensure that there is sufficient content. Not only does this help keep users happy, but it can also improve search engine rankings by providing more opportunities for your site to be indexed and ranked in the results.

Ignoring SEO

Ignoring SEO can have serious repercussions for the visibility of a website. If it is not optimized correctly, it is less likely to appear in search results when users search for products, services or information related to your niche. As a result, users will choose to visit competing websites.

To avoid this mistake, integrate SEO practices into all aspects of your website: design, development, content creation and technical optimization. Do thorough keyword research to identify relevant terms and phrases, pay attention to meta tag and description optimization, as well as high quality internal and external link building.

Incorrect use of CTAs

Calls to action (CTAs) are elements that seek to convert visitors into customers or lead users to perform a specific action. However, using CTAs incorrectly can be counterproductive.

One of the main ways this mistake is made is through the use of generic or unconvincing CTAs. These should be specific and persuasive, and should motivate users to take the desired action immediately.

To avoid this mistake, CTAs cannot be vague or ambiguous, such as “click here” or “read more”, instead, use more direct and action-oriented phrases, such as “buy now”, “sign up” or “request a free demo”.

Another common mistake is the overuse or underuse of CTAs. Too many can overwhelm visitors and make them feel pressured, while too few can make it difficult for users to find the action they are looking for.

To avoid this mistake, find the right balance and strategically place CTAs that are well distributed and relevant to the surrounding content.

In addition, it is advisable to perform regular testing and optimizations with CTAs to determine which messages and designs generate the highest click-through rates and conversions. Tools such as A/B testing and data analysis are excellent for evaluating the performance of your CTAs.

Failure to pay attention to safety

An unsecured website puts users’ confidential information at risk, compromises the integrity of the site and damages the brand’s reputation.

One of the main threats is the lack of an SSL(Secure Sockets Layer) certificate. It encrypts communication between the website and visitors, protecting data, such as credit card information, passwords and other personal information, from potential cyber attacks. Without an SSL certificate, browsers may mark the site as “not secure”.

To avoid this mistake, implement the best security measures against cyber attacks and vulnerabilities. To achieve this, keep software and applications with the latest updates up to date, require the use of unique passwords, and protect such data with regular backups to prevent loss of information in the event of an attack.

Also, for added protection, you might consider implementing additional security tools, such as web application firewalls, antivirus and IDS systems.

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