Discover EAT SEO

The importance of evaluating EAT SEO in web positioning

We know that the content created and published on the internet must be of high quality and helpful to users. Therefore, it is essential to evaluate different aspects that can influence this, such as EAT SEO, which analyzes various factors to determine if a website is suitable for being ranked among the top results on Google.

From our digital marketing agency in Oviedo, we place a strong emphasis on the organic positioning of web pages. Not surprisingly, we have one of the most read SEO guides in Spanish.

Today it’s time to discuss the term EAT SEO, something that might sound strange to many, but is undoubtedly crucial for achieving good web positioning.

What is EAT SEO?

The term E-A-T has gained popularity since 2018 and has been mentioned in digital sector articles since then. These letters stand for very important concepts: expertise, authoritativeness, and trustworthiness.

Its origin lies in Google’s Search Quality Evaluator Guidelines, aimed at helping webmasters understand what Google looks for in a web page.

In summary, EAT SEO consists of three very relevant factors to ensure that content ranks well on Google or any search engine.

Is EAT SEO important?

EAT SEO is important for all searches, but it is especially crucial for certain types of searches. For instance, when seeking critical information, like the correct dosage of a medication, unreliable content on an unreliable website will be detrimental because the information is not useful and will not rank.

Legitimacy is necessary, and Google refers to some topics as YMYL (Your Money or Your Life), which covers topics related to happiness, health, financial stability, or personal safety. Therefore, if a website focuses on these topics, it must demonstrate EAT SEO.

We must understand that when discussing sensitive topics, especially health, the top result must come from a reliable source. Otherwise, many people might follow harmful guidelines or recommendations.

How is EAT SEO evaluated?

The three concepts of expertise, authority, and trust may seem similar but are not the same.

Expertise

Expertise involves having a high level of knowledge or skill in a particular topic. It is evaluated at the content level, not the website level. In this case, Google looks for content created by an expert in the field.

For YMYL topics, formal expertise, credentials, and the education of the content creator matter greatly, with more credibility given to someone educated in that field. For non-YMYL topics, relevant life experience and everyday expertise are considered. Google does consider everyday expertise valid for some YMYL topics.

Authority

Authority relates to reputation among other experts and influencers in the field. This means when someone sees another person or a website as an information source.

To evaluate authority, reviewers search the web for information about the website’s or individual’s reputation. This involves understanding what users and experts think about a website through reviews, references, expert recommendations, and more.

Authority is a relative concept because many websites can be authoritative sources but may not have much SEO authority.

Here we find the concept of domain authority or page authority, which can reflect how much people talk about a website, thereby improving the EAT SEO concept.

Trust

Trust is more related to the legitimacy, transparency, and accuracy of the website and its content. Evaluators consider various aspects, including whether the website indicates who is responsible for the duplicated content.

Having sufficient contact information is also useful for evaluating trust, especially for YMYL topics. Content must be accurate, backed by quality sources or expert consensus. Additionally, citing reliable sources enhances the credibility of the information.

Trust is also a relative aspect, and a website can be perceived differently, but if the theme is consistent and information is backed by good sources, trust will be earned.

Best practices in an EAT SEO strategy

The goal of EAT SEO is to offer the public a qualitative experience, so it’s important to consider a series of tips and practices that can help.

• Create and publish quality content: always written by a professional, without spelling errors, well-reasoned, and structured.
• Regularly update online publications, ensuring that links work. These backlinks should be high quality and related to the sector.
• Introduce the content author, including their name and a brief biography.
• Promote the team by creating a presentation page, thus improving trust and humanizing the brand relationship.
• Showcase achievements, such as certificates or awards, to gain authority.
• Ensure website security for users.
• Publish verified data and mention sources to generate more trust.
• Know the target audience to determine how to communicate and what information to convey.
• Hire experienced writers; investing in a professional allows for appropriate content for followers.

Following these guidelines can improve a domain’s EAT SEO, enhancing web positioning and generating more traffic and business.

How to improve your website’s trust, authority, and expertise?

At this point in the article, you might wonder how to improve each element of EAT SEO.

Well, for expertise, it depends on the website’s sector because the content’s expertise level can vary based on the topic.

Google considers some sectors crucial for expert content, such as websites about financial advice, health, and wellness, where expert content is necessary for proper positioning.

For authority, quality backlinks are very relevant for success on Google; here, we talk about Off-page SEO. Google values incoming links but not all equally, and if a website has links from high-authority pages, authority levels increase, improving search result positions.

Finally, trust relates more to what users think about a brand. Security in payments and data management is crucial, so having secure payment platforms and a domain starting with https via SSL certificates is necessary.

These certificates are online trust seals showing users that personal data transfer processes are secure.

Websites must consider many aspects to be successful online. It is not enough to have an online presence; quality and understandable information must be provided.

EAT SEO is very relevant because by analyzing experience, authority, and trust, websites can improve service and information quality, enhancing user perception and search engine positioning.

We hope this article on EAT SEO has been helpful, and if you have any questions about this concept or any other, feel free to ask. Our SEO agency in Oviedo will be happy to help.

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